MILLIFE was initiated in Hawaii as an apparel brand in 2009, influenced by the designer's unique interpertation of street culture through his passion in surfing, skateboarding, graffiti and music.
MILLIFE stands for "A million ways of life". MILLIFE seeks to make people aware of the fact that there are millions of people in the world living a million different ways. We must value each individual's uniqueness, because each and every lifestyle deserves its respect.
Rooted in the Hawaiian spirit of Aloha and Malama, we long for this spirit to carry down from generation to generation -from one man, one lifestyle, to a million people, a million lifestyles. This is MILLIFE.
